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Go High Level (GHL) is a powerhouse platform for agencies, entrepreneurs, and small businesses looking to grow their services and streamline their operations. GHL provides a range of pricing tiers and a unique opportunity for affiliates to generate revenue while offering their clients a powerful all-in-one solution. Here, we’ll explore each pricing level, outline key features, and examine how affiliates can earn income with GHL—all while maintaining transparency about the platform’s capabilities and continuous evolution.
Go High Level offers three main pricing tiers, each designed to meet different levels of agency needs. Here’s a breakdown of each:
Agency Starter Account ($97 per month)
Key Features: Includes a single account, making it perfect for small agencies or individuals managing one business. You’ll find foundational tools such as CRM, pipeline management, and basic email and SMS marketing tools.
Best For: Freelancers, small businesses, or startups who want a taste of GHL’s core functionality without a large initial investment.Limitations: While it’s affordable, the single-account limitation can be restrictive for agencies that plan to scale.
Agency Unlimited Account ($297 per month)
Key Features: This is the ideal choice for growing agencies. It provides unlimited sub-accounts, allowing agencies to onboard multiple clients and manage separate pipelines for each. The unlimited account also includes automated workflows, email and SMS campaigns, and reporting features.
Best For: Established agencies with multiple clients, allowing them to centralize all client interactions under one roof.
Limitations: While packed with value, some users note that the email builder and visual automation tools are not as robust as certain standalone competitors. GHL’s iterative approach, however, has shown consistent updates to improve these areas.
White Label SaaS Account ($497 per month)
Key Features: A game-changer for agencies wanting to build their own SaaS business. This tier lets users rebrand GHL and offer it to clients as their own product, opening new revenue streams. The SaaS model includes advanced automation features, customizable dashboards, and API integrations.
Best For: Agencies ready to offer a SaaS solution, enhancing their brand and client retention by providing a proprietary platform.
Limitations: The SaaS model requires a commitment to branding and managing clients on a larger scale. Those new to SaaS may need to invest time into understanding the nuances of customer support and platform maintenance, but GHL’s white-label support can be invaluable here.
GHL’s affiliate program and white-label SaaS tier offer significant income potential for agencies and entrepreneurs. The opportunity to sell an unlimited amount of subaccounts at any price you desire, the flexibility to include and exclude features on different levels of your offering and the rebilling opportunity make High Level the stand out business opportunity in a generation.
Affiliate Program
Passive Income: GHL offers a recurring 40% commission for affiliates, which means consistent income for those who bring in new subscribers. Agencies with active communities or a digital following can quickly turn this into a revenue stream by promoting the platform’s benefits and using it to solve pain points. The best affiliates it should be noted are those that adhere to the ethos of High Level founders - that by paying such incredible affiliate commissions it encourages the affiliates to provide continuous value and support to those who are effectively very important to the affiliate, after all - as long as they're successful and earning money, they'll stay a High Level customer and the affiliate keeps getting paid.
Authentic Promotion: GHL encourages affiliates to be honest about its features. By providing a realistic view of the platform and its roadmap, affiliates build trust with potential users and demonstrate a commitment to helping others grow.
White Label SaaS Model
Custom SaaS Offering: With High Level being white-label, you can sell GHL as your product. Set your pricing, manage your clients, and establish recurring monthly revenue by providing access to this powerful CRM and marketing tool.
Client Retention: By branding GHL as your own software, you create an ecosystem that clients are less likely to leave, enhancing client lifetime value.
Added Value: Customize features, offer training, and provide support to increase your SaaS package's perceived value. The platform’s robust CRM, marketing automation, and reporting capabilities allow for scalable solutions in a wide array of industries.
As affiliates, we believe in transparency. GHL is constantly improving, taking a "build the skateboard, then the bike, then the car" approach. Each iteration adds new layers of functionality, and while GHL’s foundation is solid, some tools may feel simpler than specialized platforms.
Here’s our perspective on some areas of improvement:
Email Builder: The email marketing feature is functional, but it’s not yet on par with dedicated email marketing platforms like ActiveCampaign. However, GHL’s consistent updates indicate that they are actively working to match or exceed competitors in email design capabilities.
Automation Flexibility: GHL offers comprehensive automation, though some users find its visual workflow tool less intuitive than alternatives.
With each iteration, however, GHL has refined these workflows, making it easier to design complex customer journeys that keep clients engaged and nurture leads effectively.
User Interface Improvements: The platform’s UI, especially for beginner users, can feel overwhelming initially. Yet, GHL’s community is a treasure trove of resources, tutorials, and guides, and each update improves the user experience.
Since we started using GHL, we’ve seen the platform evolve through countless updates, each one enhancing its capabilities. GHL’s model isn’t about launching “finished” products but rather iterating based on user feedback. This approach means that, while some features may not initially be best in class, they continue to improve, often surpassing the competition. GHL’s dedication to improvement, in our experience, has never let us down.
Here’s why we believe that GHL’s approach to incremental upgrades is the right choice:
Community-Driven Updates: Feedback from GHL’s extensive user base drives most updates, ensuring the platform meets real needs and addresses practical challenges.
Transparent Roadmap: GHL openly shares its development roadmap, so users know what’s in progress. The transparency builds trust, and it’s reassuring to see the platform’s commitment to refining its tools.Flexible Growth Path: GHL’s pricing and feature tiers are adaptable for users at different stages of growth, which allows clients to start small and scale as their needs evolve.
For agencies, entrepreneurs, and anyone in the SaaS space, Go High Level offers a unique blend of powerful tools, scalable pricing, and significant earning potential through its affiliate and white-label programs. While there are areas where standalone tools may excel, GHL’s iterative, community-focused approach ensures that it is always improving. Its dedication to growth and flexibility make it an invaluable partner for anyone looking to establish or expand their digital business.
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